Prevent Accidents, Save Lives, Boost Your Fleet's Profitability
ARSA.AI delivers India's most advanced and affordable ADAS Kit, engineered for the unique challenges of our roads. Proactive safety, real-time insights, unparalleled ROI.
ARSA.AI delivers India's most advanced and affordable ADAS Kit, engineered for the unique challenges of our roads. Proactive safety, real-time insights, unparalleled ROI.
India accounts for 11% of global road accident deaths despite having only 1% of the world's vehicles.
Road accidents cost the Indian economy over ₹3.8 lakh crores annually (3% of GDP). For fleet operators, each accident results in downtime, repairs, insurance hikes, and legal costs.
Over 1,31,714 lives are lost annually on Indian roads. Many of these are preventable with timely warnings and interventions.
Existing ADAS solutions are either too expensive for mass adoption or not optimized for India's diverse road conditions, vehicle types, and driving behaviors.
Affordable, powerful, and designed specifically for Indian road conditions -
“With ARSA.AI, vehicles don’t just see—they talk to protect lives.”
Starting at just ₹55,499 per unit with 1 year of free service and v2v communication - a fraction of total money you loose in accidents.
Audible and visual alerts for potential frontal collisions, giving drivers crucial seconds to react.
Automatically applies brakes to prevent or mitigate collisions, especially critical at speeds up to 75 km/h.
Monitors driver fatigue and distraction, alerting to prevent fatigue-related accidents and applying brakes if the driver is not paying attention.
Intelligent AI algorithms ensure highly accurate alerts, minimizing false alarms and building driver trust.
V2V technology allows ARSA-equipped vehicles to share real-time road data which allow early warning alerts from vehicles ahead about sudden braking, obstacles, or traffic jams. Your entire fleet acts as one intelligent system, reducing accidents.
(Saved annually with ARSA ADAS KIT)
Combining cutting-edge AI with robust hardware engineered for Indian conditions.
Our system combines a high-resolution camera with radar for robust perception in all conditions - day, night, rain, or fog. This dual-sensor approach ensures reliability when you need it most.
Our system performs all processing on-device in real-time with minimal latency. No cloud dependency means reliable operation even in village areas with poor connectivity.
We use a highly optimized AI model specifically trained on Indian road scenarios, achieving 95% detection accuracy for stray animals, un-predective vehicles, dense traffic area for critical safety functions. In every complicated Indian driving situation
While our V1 ADAS kit delivers immediate safety benefits, we're simultaneously building the foundation for something much larger - the Neural OS for autonomous machines.
This future platform will enable shared perception across vehicles, creating a collective intelligence that makes roads safer for everyone. Each ARSA.AI unit contributes to and benefits from this network effect.
Our self-funded approach ensures we can develop this vision sustainably while delivering value at every step.
ARSA.AI delivers measurable financial benefits while protecting your most valuable assets.
Directly saves money on vehicle repairs, insurance premiums, downtime, legal fees, legal libilities and most important lives. Our data shows fleets can achieve 85%+ reduction in accident-related costs and countless of lives.
Protects your most valuable asset - your drivers. Reduced accidents mean fewer injuries, lower turnover, and higher morale.
Handles diverse traffic conditions, road types, and vehicle behaviors unique to India. Developed and tested on real Indian roads.
At ₹45K cost, our solution is priced for mass adoption. Low initial investment with rapid payback period through accident reduction.
Our platform is designed for continuous upgrades, positioning your fleet for advanced autonomous capabilities as they become available.
We reinvest profits into R&D, ensuring continuous improvement without diluting equity. Our business model is built for sustainable growth.
Engaged with 150+ drivers and 100+ fleet owners to identify critical pain points. Fleet owners expressed strong interest in adopting ARSA's technology to reduce accident-related losses and improve fleet safety.
Early discussions with fleet owners revealed that 94% of them are eager to implement our solution to prevent avoidable incidents.
Our team combines deep technical expertise with a passion for making Indian roads safer.
CEO & CTO
AI & ML Innovator. Deep expertise in Advanced Driver-Assistance Systems (ADAS) and Vehicle-to-Vehicle (V2V) communication technologies, enabling the creation of intelligent, India-first road safety solutions.
Co-founder
Co-Founder & Head of Hardware. Brings years of experience in manufacturing & sales. Leads our Market strategy and has secured foundational assets for the company.
We're looking for passionate engineers and business development professionals to help scale our impact.
Explore Career OpportunitiesStay updated with our progress, insights, and industry perspectives.
A total number of 4,61,312 road accidents have been reported by States and Union Territories (UTs) during the calendar year 2022, claiming 1,68,491 lives and causing injuries to 4,43,366 persons. The number of road accidents in 2022 increased by 11.9 percent compared to previous year 2021. Similarly, the number of deaths and injuries on account of road accidents were also increased by 9.4 percent and 15.3 percent respectively
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India contributed to 11% of the global road accidents and was ranked 1st among road deaths according to the latest World Health Organization (WHO) report 2018. Indian National Highways (NH) is a meagre 5% of the country’s road network but accounts for 55% of the road accidents and 61% of the road deaths
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Major challenge that ADAS faces in India is bikes, rickshaws and the free movement of stray animals pedestrians weaving through traffic on the roads. ADAS is misinterpreted by the unpredictable movements of bikes and rickshaws and stray animals, making it difficult for ADAS to manipulate the size and visibility of these vehicles.
Read MoreWhether you're a fleet owner, investor, or potential team member, we'd love to hear from you.
ARSA AI DYNAMICS LLP.
Near Goverment college, Hisar
Haryana, India - 125001
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